Branding, USP and Refining your Pitch at Networking Events and Telling your Power Story
Presented by: Trudy Johnston
Find your WOW factor and communicate with confidence to rocket-charge your business promotion!
a. Prefer to die than speak in public?
b. Hide rather than do a media interview?
c. Recite your CV at a business networking function?
d. Have heard of an elevator pitch, but prefer to take the stairs (alone)?
e. Have no idea what your ‘power story’ is?
f. Wish that you were eloquent, captivating and unforgettable?
Steve Jobs had a singular vision; a computer that came in a box for people to use. It was that simple. And clear. His clarity of vision and ability to communicate it made Apple a global giant.
Maybe you are not Apple (yet), but we’ll use some great tools to identify your WOW factor, distil your brand identity and ignite your promotion so you’re well on the way.
We’ll work on communications building blocks so that your prospects will want to ride the elevator with you for an hour, give you abundant business AND you will never die of nerves at a business function again.
Trudy Johnston is a Communications specialist with 21 years experience in PR and Marketing and former University lecturer (Master of Arts, UNSW). She specialises in brand and campaign strategy and implementation for bright, creatively minded entrepreneurs and SME’s.
She has a passion for authenticity and inspired ideas and story-telling to grow thriving businesses. www.vimandzest.com
Date: Thursday 24th April
Time: 1:00pm to 3:00pm
Venue: Bangalow – Town Cafe and Restaurant
Address: 33 Byron Street, Bangalow
Byron and Beyond Members: $45.00 – Non Members: $50.00
Trudy is the director of Vim & Zest Communications (www.vimandzest.com.au), a public relations and marketing agency dedicated to conveying a client’s vision with integrity and passion.
With experience ranging from the Sydney2000 Olympic Games to many other major projects, her ethos is grounded in communicating with positivity and inspiration. Trudy also taught strategic arts marketing at post-graduate level at UNSW and has been a regular workshop presenter for the Australian Business Arts Foundation.
From a young single mum on benefits over 20 years ago, to establishing a wildly successful PR agency, Trudy Johnston has inspired many talented people to live their dreams by helping get their name out in the media.
A natural born teacher, Trudy inspires with a perfect balance of feminine intuition and sound action-oriented business skills, building impassioned business success with flourishing creativity.