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28th April 2016

How to find your ideal customer and get your PR and Marketing sorted

Presented by: Trudy Johnston – Chief Bright Spark – Vim + Zest

Speaking to your avatar is how you get your PR, marketing and social media to really work.
Your avatar is your ideal customer. S/he has a name, age, profession, address and – importantly – a set of values, needs, wants and frustrations.
So if you write, post, pitch and blog to your avatar’s characteristics, you will get more cut-through than any untargeted dollar spent.
Talking to their wants, needs and frustrations is key to all PR and marketing strategy, implementation, copy writing and social media campaigns.
Learn 3 key steps to finding your avatar and rocket charging your PR and Marketing.

Date: Thursday 28th April 2016
Time: 7.45am to 9.00am

Venue: Town Cafe and Restaurant, 33 Byron Street, Bangalow

Byron and Beyond Members: $30 / Guests: $35

On the Menu
Each Byron & Beyond Networking breakfast offers a range of delicious menu choices, made from our regions best local produce.


Networking for Northern Rivers Business Owners        



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