How to find your ideal customer and get your PR and Marketing sorted
Speaking to your avatar is how you get your PR, marketing and social media to really work.
Your avatar is your ideal customer. S/he has a name, age, profession, address and – importantly – a set of values, needs, wants and frustrations.
So if you write, post, pitch and blog to your avatar’s characteristics, you will get more cut-through than any untargeted dollar spent.
Talking to their wants, needs and frustrations is key to all PR and marketing strategy, implementation, copy writing and social media campaigns.
Learn 3 key steps to finding your avatar and rocket charging your PR and Marketing.
Date: Thursday 28th April 2016
Time: 7.45am to 9.00am
Venue: Town Cafe and Restaurant, 33 Byron Street, Bangalow
Byron and Beyond Members: $30 / Guests: $35
On the Menu
Each Byron & Beyond Networking breakfast offers a range of delicious menu choices, made from our regions best local produce.